Cash on Delivery available across Pakistan · Free delivery on orders above Rs 3,000

Private label skincare, made in Pakistan

Skin care that tells you exactly what's inside.

No vague "natural glow" promises — every Kafe formula lists its active ingredients and the percentage used, so you know what you're putting on your skin.

Dermatologically tested Cruelty-free Made for South Asian skin tones
Kafe skincare bottles arranged on a marble surface
5%
Hydrolyzed Keratin in our Hair Recovery Shampoo
2%
Biotinoyl Tripeptide for visible regrowth support
0%
Sulphates, parabens or synthetic fragrance
100%
Of every formula listed with exact percentages

Build your routine

Shop by what your skin needs today

Four simple steps. Start wherever your skin needs the most help.

Cleanse step products
Cleanse
Remove buildup without stripping your skin
Treat step products
Treat
Targeted actives for specific concerns
Moisturise step products
Moisturise
Lock in hydration, all skin types
Protect step products
Protect
Daily SPF built for humid weather

Loved by 2,000+ customers

Best sellers this month

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Aqua Glow Serum
Aqua Glow Serum
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Illuminating Face Wash
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Skin Tone Perfector
Skin Tone Perfector
★★★★★ (23)
Rs 1,749
Fruit Fusion Peel
Fruit Fusion Peel
★★★★☆ (9)
Rs 2,999

Better together

Bundles that save you money

Complete routines, priced lower than buying each product on its own.

Oily skin bundle
SAVE Rs 1,200
Oily Skin Routine
Rs 11,749 Rs 10,549
Dry skin bundle
SAVE Rs 900
Dry Skin Routine
Rs 11,149 Rs 10,249
Acne treatment bundle
SAVE Rs 3,144
Acne Treatment Bundle
Rs 6,287 Rs 3,143

What customers say

Real routines, real results

★★★★★

"My hairfall reduced within three weeks of using the recovery shampoo. I was skeptical about a local brand but the ingredient list convinced me."

— Ayesha, Lahore
★★★★★

"Finally a Pakistani skincare brand that tells you the actual percentage of actives. The face wash didn't dry out my skin like others."

— Bilal, Karachi
★★★★☆

"Ordered COD, delivery took 3 days to Multan. The serum bottle feels premium and the results showed after two weeks."

— Hina, Multan

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From the community

Customer applying skincare @sana.beauty
Customer skincare routine @ayesha.k
Customer holding product @fatimaa
Customer skincare flatlay @zara.glow